Explore my Portfolio
"If someone offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it." This quote by Richard Branson perfectly reflects the philosophy that drives my professional journey. I firmly believe that challenges are the fuel for growth and evolution, which is why I constantly strive to exceed my own expectations, learning, adapting, and developing new skills along the way. My goal is always to deliver outcomes that not only meet but surpass what is required, turning every project into an opportunity for achievement.
When I develop a marketing campaign, every detail is strategically planned to capture the audience's attention and generate tangible results. To achieve this, I use a well-balanced mix of channels, from a strong online presence, with highly targeted advertising on Meta platforms, to offline materials such as customised flyers distributed in strategic locations. I also created a dedicated landing page, featuring highlighted properties and fully optimised for conversion. However, the real star of this campaign was its innovative twist: an interactive experience where users could "match" with properties, a kind of “Tinder for houses.” This playful and intuitive format not only grabbed visitors' attention instantly but also significantly increased time spent on the platform and drove the desired call-to-actions, from contact requests to viewing appointments. The impact was clear and measurable, a creative approach that delivered excellent results and proved how powerful it is to align technology with emotion in the home-search process.
PR1ME LOVE
Marketing Campaign
Zome Real Estate
CONTENT BUILDER
From Idea to Impact
Content Maker 360º
As a marketing specialist, I have had the opportunity to develop strategic content across multiple platforms and industries, from highly technical services to consumer-focused brands. My approach combines creativity with analytical precision; every piece of content is designed not just to communicate but to convert.
I am meticulous with every word, every image, and every call to action. I always aim to deliver maximum value by optimizing each asset, whether it's an email, a landing page, a promotional video or a social media post, to meet clearly defined business goals. Clear in language, assertive in value proposition, and highly attuned to audience behavior, I focus on crafting messages that generate impact and drive action.
The result is content that not only captures attention but also builds authority, generates qualified leads and contributes directly to brand and business growth.
CONQUEST (DIS)CONNECTIONS
Follow-Up Strategies That Convert
Fábio Filipe Antunes
The first sale is not just an isolated event in the sales cycle, it is the starting point for building a lasting and profitable relationship with the customer. When a customer makes their first purchase, they are not only purchasing a product or service, but they are also giving your brand a vote of confidence. This initial transaction is crucial because it sets the tone for all future interactions and provides a unique opportunity to create a positive and lasting impression, something that is essential for any business. Jeff Bezos, founder of Amazon, puts it pointedly: "We're more focused on how the customer feels on their first purchase than anything else. Trust is built here."This first contact sets the tone for all future interactions, establishing a foundation of trust and mutual respect, the marketing landscape has undergone a significant transformation, driven mainly by the advent of social networks and digital technology. You will learn Antunes Segmental Method (ASM) is a detailed and organized technique for market segmentation, designed to provide a thorough and in-depth understanding of different target audiences. This methodology begins with a division into categories, followed by demographic or geographic segmentation, and culminates with a psychographic analysis. The great advantage of this method is its ability to allow segmentation by layers, ranging from broad groups to individual personas, thus offering highly personalized and effective communication.
Clients &
Collaborations
Throughout my professional journey in Marketing and Audiovisual, I have made deliberate and strategic choices focused on the continuous enhancement of my technical and creative expertise. I consistently seek to apply these skills within dynamic and forward-thinking environments. I have aligned myself with companies and projects whose vision resonates deeply with my core values and ambitions, enabling me to make a meaningful impact in driving digital transformation, process innovation, and sustainable value creation. With every challenge embraced, I am dedicated to delivering innovative solutions, measurable outcomes, and leaving a lasting, positive imprint that fuels the ongoing growth and success of the organizations I proudly collaborate with.
